Sara Fagerström
CURIOUS, ENTHUSIASTIC, RESOURCEFUL
I'm Sara Fagerström, the creative professional behind Kaunis Virta.
Creativity has always been present in my life – since childhood, I have drawn, written, and illustrated. I grew up in an entrepreneurial family surrounded by sergers and thread scraps. I dictated books I had conceptualized and illustrated to my father before I could write myself.
Today, I combine manual skills, digital design, and storytelling to create cohesive works that resonate and stand out.
Creativity is not just a job for me,
but actually a part of me.
Expertise
Traditional Art
- At the core of it all is a pen and a brush. I love bringing traditional techniques into the digital world.
Digital Design
- Adobe Creative Suite (Illustrator, Photoshop, InDesign), typography, composition, branding and corporate identity creation.
Content Creation
- I am a self-taught photographer with years of experience in various photography projects. I write clear, engaging texts that support the visual identity and bring the company's story to life.
Education
- Basic Qualification in Media and Visual Expression, Sedu. 2025.
- Milan Art Institute Mastery Program – Intensive Painting Course. 2021.
Authenticity
I create visual designs and art that are personal and unique – not mass-produced.
Sensitivity
I am highly attuned to tones, emotions, and meanings, so that the end result feels authentically yours.
Significance
Beauty is not just about looks. I create visual experiences that evoke emotions, convey a message, and stand the test of time.
Kaunis Virta is a place for me,
where creativity, hope, and joy meet.
I design visual entities, corporate identities, and content that spring from a pure source – from the heart's desire to serve, listen, and create something meaningful. Every project is a journey: peaceful, precise, yet vibrant – flowing with the current.